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JOB DESCRIPTION

Marketing & Communication Leader Asia

DATE2019-05-31
JOB FAMILYMARKETING - COMMUNICATION
COUNTRYChina
LOCATION SHANGHAI
CONTRACT TYPELong Term-At will
DIVISION Clean Energy Systems
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JOB TITLE< < <

JOB FAMILY< < REPORTING LINE(S)< < <

LOCATION< < < < <

Marketing <

and Communication <

Leader Asia< < <

Marketing and Communication< < <

CC Director Asia (Direct)<

Global Marketing Director (Functional)< < <

Shanghai< < < < <

 < < < < MISSION< < < < < <

  • Maage external and internal communication in the region with a special focus on China
  • Perform market / busiess analysis related to the region
  • Coordiate the organization of Tech Days and external events in Asia< <

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     < < < TASKS & RESPONSABILITIES< < < <  <

    COMMUNICATION< <

  • Manage and coordinate external events and spoken opportunities in the region in line with the division communication plan<
  • Manage and coordinate internal events and support communication initiatives in the region<
  • Relay and implement corporate promotion in the region (intranet, website, corporate presentation, goodies, sponsoring operations etc.)<
  • Ensure seamless product promotion with regular update of showrooms and mock-ups and related materials (posters, product sheets, …)<
  • Support  corporate identity/branding implementation in the region (graphics charter, logos)<
  • Manage digital communication tools to promote company branding and technologies in the region< <

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    MARKET INTELLIGENCE< <

  • Responsible for the maintenance and quality of competitive intelligence information in the region (mapping, sourcing data, competitor profiles, customer briefings etc.)<
  • Responsible for the regional monthly automotive market report with a special focus on China<
  • Support internal system data inputs and data maintenance in collaboration with the Business Intelligent Market Manager of the division.
  • Support one off recurrent market analysis (President, Budget, BP, etc.) for the region
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    SUPPORT GROWTH IN CHINA< <

  • Identify and document relevant Fuel System, SCR and powertrain market trends in the region, <
  • Identify and exacerbate OEM’s interest in new technologies (through Tech Day, press release…)<
  • Coordinate the organization of  Tech Days with Asian OEM’s<
  • Special support for “New Energies” activities in China< <

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    PROFILE REQUIRED< < < <
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    Personal Background< <

  • English, Chinese; French/Chinese bi-national as a plus<
  • Previous experience coordinating Automotive Tier1 supplier participation to an Autoshow<
  • Previous experience in a marketing/communication position in the Automotive sector<
  • Knowledge of Asian automotive industry<
  • Master degree in marketing , business administration, communication<
  • Technical background a plus
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    Skills & Abilities